About
We were lucky enough to work on a small series of shops with this client to develop their interior spatial brand. A very muted palette is used to make sure that the bread is main attraction. Everything is a surface or a back drop on which to display glorious, abundant bread and pastries.
One very simple idea was used to control the materials here. We thought of each element as either rough or polished and manipulated the contrast to create a subtle journey through the space, marking out functions and punctuating the existing building with new surfaces.
Bespoke joinery is a key element of each scheme. Whether it is the uber-functional counter, which houses all the store’s service operations within a sleek white volume, or it is the wire racks in the window reminiscent of baker’s cooling racks holding a wealth of produce on display.
Our insight
Small sites have unique challenges and folding the functional demands of a sophisticated operation elegantly into a tight space is difficult.
Working and re-working plans through many iterations to unpick priorities and minimise compromises is a process I enjoy and encourage.
